As culturally clueless executives in skyscrapers try to figure out why people lack an interest in Adam Levine’s nipples, some corporations are actually listening to consumers and expanding their offerings from Black product manufacturers. Target and Walmart have been intentionally giving Black entrepreneurs a platform to grow the sales of their products and engage with a broader variety of consumers. The retailers have been carrying a wider range of natural hair products from Black entrepreneurs for years, but they have expanded their offerings to include makeup, skin care, and other health and wellness options. Here are 15 of our favorites.
Mielle Organics By Monique Rodriguez
The brand has gone out of its way to offer quality products to women with all hair textures. They have a rosemary infused collection that is exclusively available in Target stores. Try their mint almond oil to seal the end of your strands or their pomegranate honey leave-in conditioner as your new favorite everyday product.
Camille Rose Naturals By Janell Stephens
Born out of a mother’s commitment to creating a clean household for her children Camille Rose Naturals is super selective about their ingredients. Recently they’ve put a new spin on an old standby by offering a healthier version of cholesterol treatments.
Girl + Hair by Dr. Camille Verovic
Dr. Camille Verovic developed these products to address the breakage happening beyond the edges of frontals. This line of dedicated under care products are designed to cleanse, restore, and nourish your hair before, during, and after protective styling. Try their clarifying rinse. It includes rice water, the ingredient over which all your favorite YouTubers are going nuts.
Oyin by Jamyla Bennu
Oyin, Yoruba for the word honey, has been committed to using food-grade ingredients since their inception in 2001. Oyin customers can feel comfortable knowing their products are ethically produced with ingredients they can eat. They’ve been a mainstay of the natural hair movement from the very beginning, and as they’ve grown, they’ve expanded without sacrificing quality. Try their mint ginger co-wash to wake up your scalp.
The Doux by Maya Smith
Founded in an upscale Atlanta hair salon, the sleek mod art style packaging of these products is almost as impressive as their efficiency. Maya Smith wanted to offer women in the Black community the same consistency and charm as their white counterparts. She succeeded. The mists and mousses from The Doux might be priced at under $20, but they will leave you feeling like a million bucks.
Curls by Mahisha Dellinger
Curls has one of the best edge controls in the game! Their blueberry paste is exactly what your leave-out has been missing. They were one of the first hair brands to offer liquid vitamins, and the cleanser from their cashmere and caviar collection is the perfect way to dip your toe into the activated charcoal trend.
Body + Skin Care
Eden Body Works by Jasmine Lawrence
Started by Jasmine Lawrence when she was just a teenager frustrated with her curls, this cult favorite has expanded into a full range of hair and body offerings. Not only does this company create products that smell great and feel better, they support and employ black women. Toss one of their hand creams into your cart on your next Target Run.
Bolden by Chinelo Chidozie and Ndidi Obidoa
Bolden believes everyone should have beautiful skin and they’ve created an extensive line of products to make it happen. If you have been looking for a broad spectrum sunscreen For Us By Us, try Bolden. They have something that addresses every concern. Shop their skincare at Target for under $30, so you can hydrate, brighten and clarify in addition to drinking your water and minding your business.
Jane Carter Solution by Jane Carter
Jane Carter’s Nourish and Shine butter is a godsend for dry skin! This miracle product can be applied to any part of the body to add long-lasting moisture. It started out being mixed by hand in Carter’s New Jersey salon, but soon it was a cult favorite of which naturals couldn’t get enough. Stop by Target today and pick up a Travel Size Kit of all their offerings, including this classic.
After a case of bacterial vaginosis caused her months of discomfort and suffering, Bea Feliu-Espada says she experienced a fateful dream where an ancestor provided her with an herbal remedy to heal herself. Whether you believe in the spirit world or not it’s hard to argue with the clinically-tested and gynecologist-approved status of the resulting recipes she came up with after receiving the initial inspiration.
The Mane Choice by Courtney Adeleye
Founded by a registered nurse who was interested in finding out what exactly made her hair and body shine the Mane Choice has quality products for the whole family. They have an impressive collection of serums, gels, conditioners, balms, shampoos and more. They’ve even expanded to heat styling tools! However, it’s the potency of their vitamins that’s earned them a place on many a Black girl’s vanity.
Hue Noir By Paula Hayes
This brainchild of a professional chemist, Hue Noir takes a scientific approach to cosmetics. Their products, domestically manufactured in Portland, take a skincare first stance intended to enhance one’s natural appearance instead of mask or apologize for it. Try their Perfect Pout Hydrating Lipstick -- infused with a trio of moisturizing oils.
The Lip Bar By Melissa Butler
The Lip Bar puts Black Girl magic-sized twist on the eco, chic movement. Their potent liquid formulas and slick glosses are entirely vegan and cruelty-free. Being insulted on ABC’s Shark Tank may have put them in the mainstream spotlight, but insiders know that they were slaying way before the shade. See how they’re continuing to challenge the beauty standard by saluting Black icons from the past on their website.
Coloured Raine by Loraine Dowdy
The founder of this company set out to create makeup line where the products were considered adult toys, and with product names like Kotton Kandy and Berry Cute, she’s succeeded. The brand has solid products to choose from in every category but where they really stand out is shimmer. Glow up with their popular highlighter.
EveryHue by Karlene Damallie, Gizelle Bryant and Erika Liles
Satin finishes and proper color correction propel this brand’s quality way beyond a Bravo storyline. A range of shades created with the input of makeup artist Karlene Damallie, make it possible for everyone to find something they love from this company. The fact that it gives Giselle another reason to remind everyone that she’s a boss is just a bonus.
Have a favorite Black-owned brand to share? Drop it in the comments.
All images used were taken from each respective brand’s Instagram account.
This post is written by Keyaira N. Boone