7 Mistakes You're Probably Making On LinkedIn 

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Linkedin is an excellent tool for anyone looking to evolve professionally. Whether one is trying to establish themselves in their field or pivot towards a new career path, it provides learning resources, perspective, and most significantly, access. 

Unfortunately, not everyone is using the platform to its full advantage. From posting girls trips and date night photos that are best left for the group chat to failing to follow-up with potential partners, people are making mistakes that may hurt their chances for career advancement.

Here are 7 mistakes to avoid making on LinkedIn:

You Haven’t Posted A Picture Or Worse, You’ve Posted A Bad One 

LinkedIn profiles with pictures are reportedly seven times more likely to be viewed by recruiters, so, uploading one is a must. However, just as with the font on your resume, the people in your bridal party, and sushi restaurants, you need to choose carefully. A blurry, badly cropped image is not what you show to potential clients and employers. Invest in a professional headshot. Don’t have the money to spare? Ask your friend to use portrait mode on their iPhone to get you a suitable image


You’re Posting Every Job You’ve Ever Had 

Unless you’re going into restaurant management, working the snack stand at the community pool probably isn’t relevant. Leave it for the water-cooler anecdotes and remove it from your profile. The items that you add should be related to the job or client you are trying to get.

You’re Not Being Of Service 

See an interesting article that your connections would enjoy? Please share it with a quick caption on your profile. Know two people who would work wonderfully together?  Introduce them. You may also sign up to provide one-on-one advice to other interested Linkedin members. The more people see you as a resource, the more they will want to interact with you.

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You’re Failing To Showcase Your Work 

When someone is on your LinkedIn profile, they’re there to find out who you are and what you do. Help them out by posting past projects and campaigns where you crushed it. The easier it is for them to see what you have to offer the closer they get to providing you some coin.

You’re Sharing TMI (Too Much Information)

Yes, it ’s great that your little niece is enjoying the antics of elf on the shelf but unless the photo you’re posting of her links to a report on consumer trends during the holiday season, keep it to yourself or save it for IG Stories.

You’re Being Too Aggressive

Anyone who has ever seen to Lisa Raye’s performance in Players Club knows that closed mouths don’t get feed. However, that’s no excuse to be rude. Err on the side of politeness instead of messaging someone and abruptly asking for something. LinkedIn is about connecting people, but it is not a buffet of favors from which to choose. Would you like it if someone you’ve never met stopped you on the street and started asking for favors without so much as a “hey girl hey”? I didn’t think so. Assess the appropriateness of your ask and act accordingly.

 
You Don’t List Activities

This one might seem a bit odd but go with it for a moment. We are all multidimensional people. We have activities outside of running reports and campaigns. If you are the leader of a jazz trio that plays your hometown weddings, add it to your list of activities. Activities give potential employers and clients a glimpse into your personality. It may be the thing that separates you from someone with your exact qualifications and work experience.


This post is written by Keyaira N. Boone exclusively for nicholNOIRE LLC.

10 Ways to Make the Most of your Micro Marketing Budget

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“I run an online jewelry boutique. I want to reach more customers, but I have a small marketing budget of only $100 per month.  What can I do to spread the word about my business to a new clientele?”

First, it’s great that you’re thinking about marketing and have at least something put aside.  While $100/ month isn’t enough to hire a professional to help you execute a strategy, you can try to make an impact on your own. Here are some ideas to get you started on Instagram and Facebook:

Reach out to Influencers

Connect with micro-influencers (those with 10K followers or less) and offer a few items in exchange for a post that mentions your boutique. Look for people who post lifestyle content - not just fashion -  that fits in with your own brand. It is important that you are clear that you are seeking a post and tag in exchange for product. Before you make any request, engage with the account and the influencer.  The first time they see your name or handle shouldn’t be the moment you are asking for a favor.

Run Facebook and Instagram Ads

These are fairly easy to set up and you can reach your ideal clients by specifying age, interests, and other demographic information. Include a high quality photo or short video along with an enticing promotion. Try spreading your $100 over several posts with a mix of photos, promotions and captions to see which ad performs best. Then create new ads that follow the same formula.

Use Analytics

Keep an eye on your social media analytics to help you understand what your customers like and want. Do you get more “likes” late at night vs. in the afternoon?  More comments on weekends vs. weekdays?  Are your followers more engaged with videos than photos?  Let the answers to these questions guide your content creation and posting strategies.

Post Great Photos

The quality and content of your photos and videos can make or break your brand. Use sharp photos with good lighting, and keep it interesting. Try styling your accessories on a person as part of a complete look instead of simple flatlays, and use relevant props to punch up your shots.

Get Inspired

Look at the social media feeds of similar boutiques to see what kind of content they post, the type of language they use, and how they interact with their followers.  Engage with the people whose comments align with your brand.

Use the Right Hashtags

Hashtags can help new people find you. Check out what similar brands are using as hashtags and follow suit.  Use a mix of general hashtags, like #jewelry or #accessories, in combination with something specific to your brand. Also include trending hashtags that may be relevant to your business. Limit your hashtags to about 10 per post.

Do a Giveaway

Contests and giveaways are pretty common on Instagram. Though the criteria for entering varies, the basics of running a contest are usually pretty similar: post a pic of the items you plan to give away with a caption that explains how to enter the contest.  The important part is to include a request for your followers to tag some friends in the instructions -- this is how you’ll get new eyes on your page. Then, pick a winner, announce it, and send them their prize!

Start a Referral Program

Put a system in place to keep track, then offer a discount, a gift card, or some other incentive to loyal customers who send friends your way. As you start, it might be a discount code for each person in your referral program — for example, Influencer1.  At the end of each month you can see how  many sales you made that included Influencer1.  Then you can calculate how much to pay Influencer1. As you grow you can start using affiliate programs that are automated.

Get Offline

While the internet is amazing — it still pays to take your efforts offline. Offer to provide accessories for a charity fashion show, donate some items to a silent auction or look for local events where you can set up a vendor booth at a low cost.  Make sure to have signage or marketing materials that clearly show your website and social media channels and encourage those who make purchases to tag you in their posts.  You can even offer a discount on the spot for anyone at these offline events that takes a picture and posts it on the spot.

Use Strategic Partnerships

Look for ways you might be able to work with other online businesses or services in mutually beneficial ways. Do you know of a nail salon that shows off their work on Instagram?  Wouldn’t those freshly manicured hands look even better sporting your signature rings?  Reach out to see how you might collaborate on a photo shoot that builds content and awareness for both of your pages.

Takeaways:

There are plenty of things you can do with a small budget to get started, but manage your expectations. A very small budget will produce limited results, but with focused efforts and consistency, your hard work will pay off. Last, it’s less expensive to keep a current customer than to acquire a new one. If you focus on going above and beyond to provide an excellent shopping experience for your clients, they’re likely to keep coming back -- and tell their friends, online and off.