Linkedin is an excellent tool for anyone looking to evolve professionally. Whether one is trying to establish themselves in their field or pivot towards a new career path, it provides learning resources, perspective, and most significantly, access.
Unfortunately, not everyone is using the platform to its full advantage. From posting girls trips and date night photos that are best left for the group chat to failing to follow-up with potential partners, people are making mistakes that may hurt their chances for career advancement.
Here are 7 mistakes to avoid making on LinkedIn:
You Haven’t Posted A Picture Or Worse, You’ve Posted A Bad One
LinkedIn profiles with pictures are reportedly seven times more likely to be viewed by recruiters, so, uploading one is a must. However, just as with the font on your resume, the people in your bridal party, and sushi restaurants, you need to choose carefully. A blurry, badly cropped image is not what you show to potential clients and employers. Invest in a professional headshot. Don’t have the money to spare? Ask your friend to use portrait mode on their iPhone to get you a suitable image
You’re Posting Every Job You’ve Ever Had
Unless you’re going into restaurant management, working the snack stand at the community pool probably isn’t relevant. Leave it for the water-cooler anecdotes and remove it from your profile. The items that you add should be related to the job or client you are trying to get.
You’re Not Being Of Service
See an interesting article that your connections would enjoy? Please share it with a quick caption on your profile. Know two people who would work wonderfully together? Introduce them. You may also sign up to provide one-on-one advice to other interested Linkedin members. The more people see you as a resource, the more they will want to interact with you.
You’re Failing To Showcase Your Work
When someone is on your LinkedIn profile, they’re there to find out who you are and what you do. Help them out by posting past projects and campaigns where you crushed it. The easier it is for them to see what you have to offer the closer they get to providing you some coin.
You’re Sharing TMI (Too Much Information)
Yes, it ’s great that your little niece is enjoying the antics of elf on the shelf but unless the photo you’re posting of her links to a report on consumer trends during the holiday season, keep it to yourself or save it for IG Stories.
You’re Being Too Aggressive
Anyone who has ever seen to Lisa Raye’s performance in Players Club knows that closed mouths don’t get feed. However, that’s no excuse to be rude. Err on the side of politeness instead of messaging someone and abruptly asking for something. LinkedIn is about connecting people, but it is not a buffet of favors from which to choose. Would you like it if someone you’ve never met stopped you on the street and started asking for favors without so much as a “hey girl hey”? I didn’t think so. Assess the appropriateness of your ask and act accordingly.
You Don’t List Activities
This one might seem a bit odd but go with it for a moment. We are all multidimensional people. We have activities outside of running reports and campaigns. If you are the leader of a jazz trio that plays your hometown weddings, add it to your list of activities. Activities give potential employers and clients a glimpse into your personality. It may be the thing that separates you from someone with your exact qualifications and work experience.
This post is written by Keyaira N. Boone exclusively for nicholNOIRE LLC.